Your Brand Isn’t Your Logo, It’s Your Culture

Your Brand Isn’t Your Logo, It’s Your Culture – If there is a longest-standing myth in the corporate world, it is arguably how a company’s logo is synonymous with your organisation’s brand. No matter how many times decorated marketers and academics write about what a brand is throughout decades, the general public won’t quickly get it. Because in a way, it is also complex. So is it your colour? How about the typefaces? Still, no. Your brand is other people’s gut feeling of who you are. Therefore brand-ing is impression management. Regardless of your hex code or font style, your market’s impression of you will remain the same. Unless you change and associate your organisation with what you stand for and why you exist in the first place.

This is where culture comes in. Even if you sugarcoat every aspect of your business, what happens from within eventually emerges. That’s why employees from brands that offer commodities, can’t directly answer what their brand is. If one organisation doesn’t nurture a salient culture from within, it turns out to be a bland group of people who are working solely for profit. Threads on Reddit and X talking about market leaders’ mismanagement of teams carry more weight because again what their people say represents their brand. It’s not about how big their advertisements are in Times Square.

So where do we go from here? If you’ve stumbled upon this post, you’re probably confused about your brand as well. So we want to leave you with a clue. Start with your people. Foster a leadership that will build teams that serve as your company’s identity. It is not easy but it can be simple. Care about the people first; make a fuss about your logos second. So they get to genuinely care about your customers who will get the right gut feel about who you are as an entity.

The reason why this is important is that everything that is not a brand is just a commodity. If you don’t want to be competing in saturated markets, you have to be distinguished. Distinct in a way where you don’t have to fake anything to keep your differentiation. As you scale as an organisation, we believe that your brand should remain true and be carried out by your teams worldwide. That is why our offshoring solutions let our partners immerse their employees as if they are in the same office living the same culture that represents their brand. Learn more about how we do it by keeping in touch on this page or by booking a call with our experts on this link.