2024 Insights on Data in Marketing

2024 Insights on Data in Marketing

2024 Insights on Data in Marketing – Gone are the days when you and your marketing department should only care about how witty and good-looking your creatives are. Now that marketing, branding, advertising, etc. have evolved dramatically, a new player enters the room. It’s not a simple add-on to the profession and the industry but to massively disrupt the way the world presents and sells any product or service. Like what the title of this writing indicates, it’s data.

 

 

Although this is not new for sales and marketing professionals from the 2010s, the state of data in marketing is almost unrecognisable from when we mainly used email marketing alone. The internet surely puts Direct Response to the sidelines but it does not mean that it cannot be effective after the digital revolution. In fact, the medium might have changed but the approach that is deeply rooted in consumer behaviour was only empowered by data.

 

 

It has always been a best practice to know your customers a little bit too well. That’s probably never changed since capitalism was invented and it is still true and effective today. Data supercharged how we know our customers regardless if you have 100 of them or 10,000 of them. You can still hyper-personalise their experience because their data is collected every time they click on something without compromising their privacy. It may seem to be intrusive but the truth is, it makes the customer experience even better. Why? Because your systems, promotions and programs will not recommend things that your target market does not even want. You will get to learn their liking so that you can tweak your offers.

 

 

So where are we heading? Everything for you and me will be unique. With the rise of AI, it’s almost impossible to see a news feed, a ‘for you’ page and a dashboard that are identical. Why is that? The biggest advantage that AI brings is that it can learn and predict. The more data it gets, the more customised experience you will get. It is the exact opposite of mass marketing that we used to find shallow and irrelevant. Even if everyone hates to see ads, at least they can finally stumble upon something that they need this time.

 

 

Here’s what you should do if that’s the case: equip yourself and your team. The power that data holds is useless if you don’t know how to wield it. Educate all your stakeholders about what’s going on and where data will take us. Yes, I said data. Not everything will be AI but data will be everywhere. That will make industries and economies prosper in a way that we don’t have to spend time on things that we despise.

 

 

The possibilities are endless for marketers and business leaders with the help of data and all the technology that goes with it. You just have to be open to opportunities, test your ideas and keep learning from the experience it brings. Like how we do it for our clients in multiple locations around the world, we don’t let boundaries become our limit. If you’d like to learn more about how we do it by offering offshoring, you may contact us on this page or book a call with our experts on this link.