A New Breed of Sales Roles that Evolve Businesses

A New Breed of Sales Roles – With the boom of the internet and business-to-business (B2B) software as a business (SaaS) comes the death of the deceptive car salesman. Sales is often perceived as a profit-driven endeavour, but at its core, it’s fundamentally about helping people. To put it in the words of our founder, “Most of the best salespeople aren’t even from Sales.”
The main reason for this is that businesses start with solving a recurring problem. A pain point that was once so stubborn, that people who encountered it would pay any amount to keep it at bay. Fast forward to the profession that promotes these products and services to the market, the most successful closers understand that their primary goal is to provide a solution or fulfil a need for their customers and not just bring revenue in any way they can to sing kumbaya.
When sales practitioners are bred to have a service mindset, they build trust and foster long-term relationships instead of a single transaction. By genuinely listening to the sentiments of potential clients, understanding their challenges, and what they’re going through—to offer tailor-fitted presentations, sales reps whether they are VPs (vice presidents) of sales or BDRs (business development representatives), can provide value that goes beyond the price that prospects will pay for.
This partner/customer-centric approach benefits not only the client but also the organisation. When customers feel that their requirements are prioritised and addressed even before they swipe the card, they are more likely to become loyal, repeat buyers and even advocates for the brand. When brands are built out of an affinity for goodwill, your partners will speak praises of you even if you’re not in the room. (Which is the simplest explanation of what branding is.)
When practised devotedly, this school of thought leads to sustainable business growth and a positive reputation, which is far more valuable than one-time profits. Moreover, focusing on helping before selling ensures that your offers are ethical and authentic. You don’t overclose deals or even close a deal when you see clear indications that a lead isn’t fit for a partnership.
Sales professionals can achieve a rational balance of client satisfaction and business impact by having this approach that transforms the practice from a mere sell-and-buy process into a meaningful interaction that benefits both parties involved.