5 Things To Do in B2B During the Off-Season
5 Things To Do in B2B During the Off-Season – As the year winds down and December brings a quieter period for many businesses, it’s the perfect time to prepare for a successful new year. Here are 5 things to do when closing deals is far from happening as the year ends:
1. Before you go on leave, review and plan. – Analyse your past year’s performance to identify strengths and areas for improvement so that you don’t make the same mistakes the following year. Set realistic goals and create a strategic plan especially if you have tried a lot of tools and tactics for the first time. However, be mindful that a small sample size may not always be accurate enough for future predictions. So only jump to a conclusion if there is enough data to base it on.
2. Train for fun! – Use the downtime to train your staff. Improve their skills and efficiency, making your team stronger and more prepared when the busy season comes. Share courses, podcasts and resources that they could listen to whilst on their trips. You can even gift them books that will teach them things that can be helpful to their jobs.
3. Casual customer engagement. – Strengthen relationships with existing clients. Send personalised holiday greetings, offer special deals, or simply check in to maintain a strong connection. Every time you visit a new town, think of clients and colleagues who live nearby. They may appreciate you sparing them time to refresh their ties as business partners. Before you do that, make sure to do your research and ask permission first so you don’t disappoint or surprise them unwantedly.
4. Operational efficiency – Revisit and optimise your business processes. Update technology, improve supply chain management, or streamline operations to reduce costs and increase productivity. Any changes that make your teams’ lives easier when they get back to work will be appreciated. You don’t want people dreading their workload after weeks of time off.
5. Not a lot of pressure? It’s time to experiment. – Explore new products or services that could complement your existing offerings. When all hands are on deck, it’s usually hard to work on side projects. If there are things that you’ve always wanted to try to help the business, spend some time experiencing them firsthand. Don’t forget to unsubscribe before your free trials end!
By focusing on these areas, you can turn the off-season into a productive time that sets your business up for success in the coming year. Whilst the rest of your competitors are enjoying their time, you have somehow made selfless moves that could give you an advantage. Don’t forget to have fun during the process so you don’t burn out yourself in times when you should be recovering from a year of hard work. With our partners, we make sure that all our communication channels are open regardless of what time of year it is. Learn how we take off our clients’ worries by providing offshore services! Keep in touch through this page or book a quick chat with our experts on this link.