The 2024 Guide to Marketing Roles

The 2024 Guide to Marketing Roles

Finally, here’s your 2024 Guide to Marketing Roles! Marketing is often the conflated function in business. And I know marketers always talk about how saturated their channels are; without surprise, it is also evident in their job market.

 

They are usually confused about what tasks belong in their bucket and what’s the next skill to acquire but fundamentally, it’s the people who need them the most who need clarity in hiring them. That’s why we have created a complete guide to marketing roles in the current landscape.

 

We have divided it into 7 areas of expertise that each position is commonly capable and knowledgeable about. Note that this is to provide a clear picture of the job market and not one of the sexy hacks that you could use for your company. That’s why vital topics such as Brand and Sales won’t be mentioned as you would expect on this page.

 

The areas are:
1. Strategy
2. Content Production
3. Lead Generation
4. Paid Media
5. Website
6. Inbound
7. Automation

 

In the illustration below, you will see how duties converge and overlap. This represents their strengths subject to their job titles as they progress into the ideal T-shaped marketer. C-level posts vary depending on their years in practice which is correlated but not limited by their age given that systems and platforms change rapidly therefore best practices also evolve. You may click Ctrl+F to find the role that you are looking for quickly.

 

Strategy Roles / Job Titles:
· Chief Marketing Officer (CMO)
· Chief Strategy Officer (CSO)
· Fractional CMO
· Marketing Manager/Director
· Marketing Strategist
· Head/VP of Marketing
· Chief Revenue Officer (CRO)
· Brand Manager
· Brand Strategist
· Marketing Analyst

 

Content Production Roles / Job Titles:
· Chief Experience Officer (CXO)
· Creative Director
· Creative Strategist
· Animator
· Illustrator
· Content Creator
· Content Lead
· Content Strategist
· Graphic Designer/Artist
· Video Editor
· Art Director
· Brand Manager
· Brand Strategist
· Email Copywriter
· Sales Copywriter

 

Lead Generation Roles / Job Titles:
· Chief Revenue Officer (CRO)
· Business Development Representative/Manager (BDM)
· Lead Generation Specialist
· Product Manager
· Sales Development Representative (SDR)
· Telemarketer
· Marketing Analyst

 

Paid Media Roles / Job Titles:
· Creative Director
· Creative Strategist
· Demand Generation Specialist
· Paid Ads Expert
· Media Buyer
· PPC Specialist
· Affiliate/Partnerships Marketer
· Marketing Analyst

 

Website Roles / Job Titles:
· Website Designer
· Website Developer
· UX/UI Designer
· SEO/SEM Specialist
· Blogger
· Demand Generation Specialist
· Paid Ads Expert
· Media Buyer
· PPC Specialist
· Affiliate/Partnerships Marketer

 

Inbound Roles / Job Titles:
· Social Media Manager (SMM)
· Media Planner
· Marketing Assistant
· Marketing Associate
· Virtual/Executive Assistant (VA/EA)
· Community Manager
· Marketing Coordinator
· Customer Service Representative (CSR)

 

Automation Roles / Job Titles:
· Chief Experience Officer (CXO)
· Social Media Manager (SMM)
· Media Planner
· Marketing Assistant
· Marketing Associate
· Virtual/Executive Assistant (VA/EA)
· Marketing Coordinator

 

The tools, platforms, apps and software shown in the image are not all-encompassing so remember to look up the ones that an applicant or candidate will mention in your conversations if it fits your requirements. Regardless of what they’re using, prioritise the output as some practitioners prefer features and pricing over the other.

 

Lastly, know that marketing goes beyond tools and skills because it makes an organisation profitable and grows in coordination with products and services. This will only serve as a guide for you to find what exactly you are looking for easily. It is still the soft skills and mindset that make a marketer versatile whatever the title is.

 

If you’re looking to make this process easier for you, contact us through this page and we’ll keep in touch on how we can build you a sales and marketing team or simply hire a marketer. If you need an expert opinion, you can book a free consultation on this link.

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